Supermarkets – a rant

I hate supermarkets……(if having a rant – irrational, shouty, ridiculously angry – it’s best if the subject of said rant is of no real significance)……yet, of course, I wouldn’t be without them. The range of products is huge, the economies of scale impressive, the efficiency of delivery time-saving. This is modern living. And, honestly, I like being able to shop for almost anything I need, on a whim, and at any time of the day or night. I don’t object to these things. I just hate supermarkets. They reduce the user to a statistic in the cause of optimal economics. I hate ASDA’s and Sainsbury’s livery. I hate Waitrose’s and M&S’s pretentiousness. I hate Tesco’s variability.

I’ve recently had cause to spend a few weeks away from where I normally live, and this has meant getting to grips with new supermarkets. Because, you get used to your normal supermarket. You know where everything is, know what they stock and what they don’t. You organise your life around such things. A new supermarket is something of a Twilight Zone. Everything has a semblance of familiarity (a Sainsbury’s is a Sainsbury’s is a Sainsbury’s), but also mind bendingly different. Cognitive dissonance ensues, as you wander round the store in endless circles of confusion, and to the stares of the surrounding cognoscenti. This is the real test of self belief and confidence. Can you enter a supermarket for the first time and quickly assimilate all the familiar, but unfamiliar, stimuli…….and actually emerge with what you wanted to buy….and your sanity? (The whole thing is like trying to cook in someone else’s kitchen…don’t get me started).


3 thoughts on “Supermarkets – a rant

    1. chemistrypoet Post author

      Any place where there is a system we think we recognise, and think we should understand how to use – yes. I remember travelling in the USA with a colleague by car, and being unable to use a petrol pump……totally unable to figure out how to use it……the cashier had to come out from behind her security barrier to show us…..

  1. Pingback: Cognitive Dissonance and Frameworks of Understanding | chemistrypoet

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s